Online reputation management and Corporate blogging

Corporate blogging is a responsible move by organization that has to manage their reputation on the web. Most major players in the field are recognizing the power of blogs to empower people with the force to write about a particular brand. A single negative post that comes up on the front page of a search engine can cause immense damage to the brand and subsequently to the profit-earning capacity of the company. How does corporate blogging actually take place? What do these companies do, how do they keep track of everything negative that comes their way? Read on to know more..

Here are some steps at managing online reputation for a company which wants to steer ahead of competition and manage its impeccable reputation:

1. Setting up alerts: By setting an alert, you can keep a track of every negative post that comes in the coming weeks. You can even set specification as to how you want the alerts to appear-they can come once a day, once a week or as it happens. While setting up alerts, you should mention the search terms which are nothing but the keywords or key-phrases that relate to your product or search.

2. You can also conduct a blog search for finding blog posts that pertain to your product or service. You can do this by going to Google, clicking on the ‘more’ button and choosing ‘Blog search.’ You can preferably choose ‘advanced blog search’ and mention the keywords or key-phrases. You can choose the amount of results you want. You can also sort the results in terms of relevance or date.

3. You gather the relevant negative, positive and neutral posts about the product and collate it in a data base. Bear in mind that posts should be relevant to the product/service.

4. Go through all the negative posts and try to find out the reason behind the grievances put forth by the readers. Build a corporate blog.

5. Advertise about your corporate blog. Write keyword rich content that can easily get traffic to your blog. In your corporate blog, make sure that you do not leave any stone unturned to handle every negative blog post as possible.

6. If you write positive posts about your product or service with content that is keyword rich, your content can easily push the negative posts out of the top 2 pages of search engines. When this is achieved, only the positive things about your product or service appear on the top two pages of a search engine. However at the same time, do not, I repeat, do not just write keyword rich content just to impress search engines. Make sure you are really committed about giving superior and exceptional customer service. This is the hallmark of search engine reputation.