Midday, the famous eveninger on 31st August, 2007 carried a front page story on how blogging can be a resourceful tool to every consumer who wants justice done. It told about how a person who uploaded the half-hearted job done by her interior decorator and uploaded it on You Tube. She shot a small video of the haphazard repair work done on the wall of her house and uploaded it on the video broadcasting site. The interior decorating company had no option but to complete the work free of charge, because it had its reputation at stake.
We have been hearing time and again that consumer is king, consumer is everything..blah, blah …till the dogs come home, but in the end, the consumer had to pay the price. Until, the consumer decided to do something about it, through the power of blogging. Now there is no stopping her as she lays bare discrepancies, discoloration and discrimination which are rampant in reputed companies known to offer quality products and services. It is high time; companies realize that they cannot take the consumer for granted. They have to take concrete steps to make sure everything is working fine for the consumer. No one wants bad publicity, decreasing market share, litigations etc.
How does the company show that it is clean and committed to serving their consumers to the hilt? Well, for one it should make sure that it closely tracks all the feedback it receives, so that there are no slip-ups. Most companies rightly host corporate blogs in conjunction to their website so that people post their problems at one place. Corporate blogs can be a hot place of action where companies can talk about their corrective measures, future plans and value added features they’d be adding to their products or services. Make the best of the blog power to get justice the way you want, quickly and justly.
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