Online reputation management-We take good care of you!

No matter what reputation you command in the market, the truth is that everybody cannot be pleased every time. Sometime someone or the other is bound to be unhappy or displeased. Ten years ago, the manufacturer and the marketeer was the king. He dictated the market and in times where there was a monopoly, the consumer had to grin and bear it. But in the year 2007, the consumer grins and bares it. The year 2007 has witnessed a lot of ‘so-called prestigious’ brands losing their control over the market thanks to consumer power.

Online reputation management is paramount to your business. Even one customer lost is bad news because it offsets a chain reaction which can spread its tentacles to a lot of other potential customers. It is too big a risk to take! As a responsible business, you must be dedicated and honest while dealing with your customers. You must take care that ther are no negative posts or stories being floated online about your company. This can be done by taking care of your customers’ needs and also by keeping a tab on the competition. You must be alert and smart enough to sniff competition and potential threat and act accordingly. Right from the office boy to the CEO, everyone matters and everyone has a deciding influence on the brand image that you convey.

As online reputation guardians, our intention is to act wisely and see that every negative post that can be a blotch on your brand is done away with. Online reputation management is hand-in-glove with efficient customer service. We know that it is tough to reach to the top but it is all even tougher to maintain that position. Once you are a leading brand, there are a lot of people who would like to pull you down. It gives them a sense of vengeance. Do not let that happen to your brand. Once you are at the top, maintain that position.

In the present scenario and in future, how you portray yourself online makes a difference between a good brand and the best brand. There are a huge number of blogs that can be a potential threat to your online business or even to the business that you are marketing online. There are blogs growing at 60 a minute and it is not necessary that all of them have good things to say about your brand. As a matter of fact, you need to make sure that none of these negative posts come on the first two pages of a search engine. This calls for smart online reputation management.

A lot of powerful personalities and brands have been shrouded with negative publicity which follows them wherever they are. No amount of PR can save the damage done to their reputation be it a Michael Jackson or an Enron. Online reputation management is an exercise to see that helping hand is given at the right time so that the reputation is not only salvaged but maintained too. An ORM can reach to millions of people online at a time rather than a PR exercise or a press release which cannot reach a wider scale of audience. Online reputation management separates the reality from the perception. Are you ready to be the part of the change?