Using online reputation management to market your business online

The post mentioned below talks about the power of online reputation management and writing effective content to make good amount of information and positive news about your company feature on the first two pages of Google or any other search engine.

Apart from writing good content and providing back links, there are many other steps that can help in online reputation management. Discussed below are some of the ideal methods to increase the presence of your business online:

• Social networking sites: You can make the most use of social networking sites for spreading awareness and a virtual 'fan club' for your product or service. Setting up online communities and making them interactive is a good idea. You can also make the most of social bookmarking sites like Del.icio.us and Technorati and tagging them to certain associating tags. In fact, these social book marking sites have a huge number of visitors who will tag your content to their website or online business if they find something interesting. Social bookmarking sites and video uploading sites like YouTube etc give a chance to make your online businss come 'alive' Make sure you use effective tags while bookmarking for your social bookmarking site. For instance if your company's name is Horseshoe, then make sure you tag terms like: shoes, footwear, horse, etc.

• If it a new concept you are promoting or if you want to build content for a company that is famous, you can write in wikipedia or even use the ‘edit’ option of Wikipedia.
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• A lot of positive reviews or feeback can be written on specialized siters like www.consumerrview.com. If you are marketing a product, you can use shopping search sites like shopping.com.

• · You can set up a tracking system like Google alerts for free which monitor any of the search results that comes up with the terms that are related to your product or service.

These are some of the common ways that can be used to boost your search engine rankings apart from writing effective search engine friendly content.