Blogging career in Online Reputation Management

We all know that blogs are web-tools that can shape and influence public opinion. Every company online is wary about some negative post that can crop up in the first pages of a search engine like Google, and affect the business. In a manner, which is akin to an eye for an eye, companies use their corporate blogs to come clean and clarify speculations written about them.

For a company that wants to have a positive image and favorable information written within the top 2 results page of a search engine, blogging becomes very important. The benefits are in the form of free advertising and clear information provided in the form of enriched and enhanced content. Secondly, blogs form a medium to forge a wonderful relationship with its customers. Thus all said and done, a professional blogger assumes an important and some times crucial position in the spectrum of online reputation management.

For a person who likes to blog instinctively, this piece of information comes as a veritable opportunity. A professional blogger is hired on a contractual period to write keyword rich content which talks positively about the company and its product/service. Anyone who can prove that he is a good writer can become a publicist or an online management reputation spokesman for the company. How can a blogger turn this opportunity into a gold mine?

A blogger, who is passionate about writing on a certain brand, service or an individual with enough substance, can have a lot coming his way. Look at it this way: if you are quite self-assured and consistent in a given field (say insurance, banking, telecom etc), you will sooner or later be noticed as traffic streams into your blog. Top companies who want to enhance their corporate image will go through your blogs and may hire you for a contractual period for a flattering amount to write for them. If you like, you may be even absorbed in the company. In ‘Blogger,’ there is also a section called ‘profile’ where you can talk about yourself and your contact details. Companies can look at your profile and hire you for their online reputation management. A ‘blogger job’(without quotes) in the search field of a search engine like Google will also give you a lot of opportunities, some of them which may lead to a lucrative career in online reputation management.