We know that public reviews and opinions on blogs can be quite influential and overwhelming upon a company. However it can also have an impact on a person’s life. Success can be harmful at times. A celebrity, an influential person or even a layman is susceptible to bad publicity online. However, it is even more ruthless and embarrassing for someone who is in the public limelight to be shown in the poor light.
People generally check the first page of results in a search engine. If something bad or embarrassing about a particular celebrity is mentioned in the first page, people actually start forming opinions and passing judgements. Tongues begin to wag and the celebrity’s maligned reputation begins to cloud around him like a ball of smoke. The media has a field day sensationalizing the whole issue leaving a lot for the public figure to clarify.
Blogs and forum sites can tarnish the image of a person in a matter of minutes. If these views find their way on the first page of a search engine like Google, millions will read them and form opinions. If a celebrity has a PR agent, it is not enough. How many people can he explain to? There are millions of people online at a given point of time. The amount of people actually watching television is lesser than the previous decade, even though there are a lot more television channels now. Most of the time is spent online nowadays. So it is important for the celebrity to give the whole matter a ‘personal touch’ by posting his or her very own blog online.
When a celebrity has a website online, he or she is in immediate and direct contact with the fans. When the celebrity runs a blog from personal website or runs an independent blog, it is even better because it become even more easy for him or her to be in touch with the fans regularly. The tone and language of a blog is informal and friendly and more importantly, you get the answers directly from the horse’s mouth. Though most actors or professional may choose to hire a content writer or an editor to do the work of online reputation management, people who are serious about their image and love to be in touch with their fans, will actually write their own blog.
Thanks to online reputation management, a person can put the rumor mills to rest and spread some fresh air. In ORM, the person should set up Google Alerts, and continuously employ someone who takes stock of the negative information spread in various websites, blogs and newsgroups. Of course, the blogging part should be ideally done by the celebrity or professional only. A link of the celebrity’s website or blog can be posted in various related websites or blogs so that the traffic can reach that particular blog.
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