When Search Engine Optimization meets smart PR skills

It is an obvious truth that 90 percent of consumers make use of search engines like Google, Yahoo, AOL, MSN etc to find what they are looking for. This means that when they enter the name of a particular product, service or brand, you hope that your company website or a positive review about your company ranks at least on the top search results page. In more ways than one, the search engine page is a barometer of the success of your enterprise. It is not just about a company but about an individual too. Everyone likes good things to be written about them, don’t they?

The flip side to this whole thing is that is not possible to have a control on what people write in various blogs and article directories. Apart from the consumers, what appears about the company on the search engine listing can affect your potential clients, employees and even prospective candidates who are on the look-out for a job. In order to thwart or stop the negative information, you need to exercise Online Reputation Management (ORM).

Online Reputation Management or ORM is a healthy amalgamation of PR skills with search engine optimization. Smart PR skills meet with technical prowess to form Online Reputation Management. When you get top rankings on a search engine page thanks to smart optimization and good informative content and publicity, you will be able to push the negative publicity and negative review down and away from the first two page listings of the search engine. Soon, they will go away from public view and people will focus on the good news It is important to know that an online surfer on search for information will not look more than the first two pages of search engine results.

Things like positive reviews, case studies, testimonials, and press releases are not optimized properly in the company website page. This is the main reason why they fail to come on the top search results page. Thus it is important to write more of product or service friendly content and also answer all kinds of queries, doubts and negative information spread by people. The more search engine friendly content you have, the higher is the probability of getting a high ranking on the search engine results page. Pay special emphasis to keyword rich content, but at the same time make the content interesting, informative and relevant. When you optimize your pages well, the search engine pick them up easily and are picked up quickly by search engines. When you have a dominating web presence, and knock down all the negative clutter about your company from the first two search engine results page, you are said to be efficient and effective in your online reputation management expertise.